Most businesses that fail do so for one reason. They don’t know exactly where they want to go. Businesses require detailed planning and a crystal clear view of their goals and where they want to take their business. That’s what the first action of SIBB Step 1 is for. It is called “Create Vision Statement”.

What exactly is a vision?

Well a vision statement should describe in graphic terms where you want to be with your business in the future. It is a description of a desired outcome that helps and inspires you to create a mental picture of your target.

I understand the vision of a business as its goal. And that’s where I apply goal setting strategies. If you’ve ever read a book on goal setting you might be familiar with the acronym SMART, which stands for Specific, Measurable, Actionable, Realistic and Timed .

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