All right. Now you’ve got your vision statement. The vision tells you what you want to reach with your business. But how about your business mission?

A lot of people confuse the vision and the mission statements. Some even think they are the same – but there is of course an important difference.

The business vision tells you WHAT goal your business wants to achieve!

The business mission tells you WHY you want to reach that goal!

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Most businesses that fail do so for one reason. They don’t know exactly where they want to go. Businesses require detailed planning and a crystal clear view of their goals and where they want to take their business. That’s what the first action of SIBB Step 1 is for. It is called “Create Vision Statement”.

What exactly is a vision?

Well a vision statement should describe in graphic terms where you want to be with your business in the future. It is a description of a desired outcome that helps and inspires you to create a mental picture of your target.

I understand the vision of a business as its goal. And that’s where I apply goal setting strategies. If you’ve ever read a book on goal setting you might be familiar with the acronym SMART, which stands for Specific, Measurable, Actionable, Realistic and Timed .

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